The last thing a fan base wants to hear after their team has just been upset and had their championship dreams go up in smoke is that ticket prices are going to increase, but that’s the proposition that LSU is faced with on Friday.
“This is the first time since 2010 that we have sought a price increase for football,” LSU Vice-Chancellor and Director of Athletics Joe Alleva says in a prepared statement. “This increase is necessary for us to stay competitive at the highest level of collegiate athletics, but also because of the rising costs of doing business on a daily basis.” [Source: Baton Rouge Business Report]
However, the decision to ultimately raise prices for football in 2013 and baseball in 2015 won’t be made until December despite the presentation being made so the board can fully soak it all in and comprehend the information presented and make a well-informed decision.
“Rather than try to act on it right after the presentation is made [on Friday], what we want to do is give the board a good overview of the proposal and then give them some time to understand it, reflect on it and see how they feel about it,” says Blake Chatelain, a board member and chair of its Athletic Committee. “We’re really just kind of deferring it.” [BR Business Report]
It’s a formality at this point that ticket prices are going to increase for the first time in four years. It’s not an LSU think, it’s a business thing. As expenses go up as they have in the past four seasons, then it’s only natural that they’re going to ask for more money for the product they’re selling.
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The delay is a smart move for a number of reasons. First, you wanna make sure the decision makers are making the best possible decision for the university and have all the facts and information presented to them and that they have ample time to digest the information.
Poor decisions are often made when you’re force-fed information and then asked to make a rapid reaction to all that has just been crammed down your throats. Secondly, being asked to pay more for football games after a crushing defeat is not the time to go into people’s wallets.
If the news comes out in the middle of bowl preparations and around Christmas when people are in a generally happier mood, the news that seeing your favorite football team is going to cost more is easier to swallow.
At the same time, the basketball team is thinking about reducing their ticket prices to get more people to Pete Maravich Assembly Center to get some more fans in the seats for a basketball team who struggles to get fans in the seats compared to the football team.