LSU football redshirt senior quarterback Myles Brennan is among the many college players taking advantage of the new name, image, and likeness rules.
As of July 1, college athletes can make money off their NIL.
Essentially, this opens up endorsement deals for players across college athletics.
Brennan, like many others, didn’t waste any time putting his NIL to work.
LSU Football quarterback Myles Brennan is all about the chicken fingers
Late Thursday night, Brennan took to Instagram with an endorsement for Raising Cane’s Chicken Fingers, a Baton Rouge based fast food restaurant that specializes in…..chicken fingers (surprise!).
“Nothing better than a caniac! My favorite go to meal,” wrote Brennan in his Instagram post.
Brennan, who is wearing a Raising Cane’s shirt in the post, is one of the more prominent players on LSU’s roster, which means he should receive plenty of endorsement opportunities over the course of the season.
It’ll be interesting to see if Brennan passes on any of these opportunities and becomes more selective as we settle into the new NIL era.
One thing is certain at this point –it’s strange to see college athletes promoting products all over social media. This is a major change in college sports that will alter amateur sports forever.
But this was a needed change. College students who don’t play sports could previously make money off their NIL (influencers, YouTube stars, etc), while student-athletes had to operate by a different set of rules.
These new rules level the playing field and give the power to the players to control how their name is used and how they’re viewed off the field.