While their battles on the field have been great, Brian Kelly and Lane Kiffin have built an even bigger rivalry off the field as the two are constantly taking shots at each other. After Lane Kiffin went on a tangent before the season about Coca Cola, Brian Kelly used his next Press Conference to troll Kiffin while defending LSU's sponsor.
Lane Kiffin’s press conference: “Does anybody drink Coke? You realize 130% of your sugar for the entire day is in this one bottle?”
— The Bengal Tiger (@BengalTigerOn3) August 21, 2024
Brian Kelly’s press conference: “Hold my Smartwater…” pic.twitter.com/3mPxJhAIic
When LSU lost its season opener to USC and Brian Kelly went viral for slamming the table, Lane Kiffin seemingly got the last laugh using it as a moment to troll Kelly right back.
Maybe you just need a @CokeZero and a 😊 @CoachBrianKelly #LoveCoke 💙💜 https://t.co/mOVbDcAd3c
— Lane Kiffin (@Lane_Kiffin) September 3, 2024
Brian Kelly got the ultimate last laugh when the LSU Football team beat Ole Miss in overtime on an incredible play by Kyren Lacy. Brian Kelly wasn't quite finished beating up on Kiffin either, as Lane Kiffin claimed that Ole Miss controlled the game before Brian Kelly got his turn to dunk on Kiffin once again.
"If you don't score a touchdown in the third quarter, the fourth quarter or in overtime, I don't think you deserve to win the football game."Brian Kelly
The latest edition of the off the field feud comes as Lane Kiffin went on Theo Von's podcast where he brought up Brian Kelly's recruiting dance video to troll Kelly once again.
Lane Kiffin on Brian Kelly's viral recruiting dance:
— On3 (@On3sports) April 16, 2025
"Did you actually know they were filming you... Do you realize you are kinda grinding on the dude?" 💀
(via @TheoVon) pic.twitter.com/mAysUhJaFd
It's easy to pile on Brian Kelly especially for those recruiting videos as they were certainly cringeworthy. What Lane Kiffin also fails to admit is that one of the recruits in those videos Walker Howard committed to LSU and signed with Brian Kelly while Lane Kiffin offered Howard and didn't land him.
Since Brian Kelly's arrival in Baton Rouge, LSU is 2-1 over Kiffin which may indicate Kiffin should shift his focus toward winning on the field. LSU wraps up Spring Practice this week which should put Brian Kelly back on a microphone to give his rebuttal.